Email marketing is a type of marketing that involves advertising your products or services directly to a large audience of potential customers or existing clients. Email marketing is done by creating and sending out marketing material by email to a collection of email addresses – or mailing lists.

Email marketing, when used correctly, can be a very effective way for any company to help engage and communicate with existing customers, promoting customer loyalty and encouraging repeat business. It also allows you to send emails whenever you introduce new products or services that can attract new customers to buy from you with quick results.

There are a wide range of email marketing services and applications across the internet. With so many different types available to choose from, it can be overwhelming to know which product is the most suitable for you to use. Nexus Websites have tested several various free email marketing services that, and the best one that our Wigan web design team have found is called MailChimp.

MailChimp

MailChimp is a fully comprehensive email marketing service and as such it includes features that allow you to design marketing emails an email newsletters, share them across various social media outlets and statistics tracking.

With MailChimp you can create a signup form that is fully customisable towards your company”s branding with features such as images, radio buttons, dropdown boxes and more. It can also integrated on Facebook with support for both iPads and laptops.

In MailChimp you can split the users that have signed up into various categories such as by location or social statistics that can help you target your marketing material more specifically to certain groups of people. There is additionally a powerful tracking and reporting tools showing you statistics and trends of your subscribers.

Another powerful feature of MailChimp is with the email creation tool. There is a vast range of pre-designed templates that you can use for your marketing campaigns with compatibility for multiple languages. It is possible to customise templates in a very easy to use drag and drop editor to craft your email to look exactly how you want. More advanced users with a good knowledge of HTML can even create their own templates from scratch.

What helps to make MailChimp in our opinion the best free email marketing services available is the large amount of resources and support available. There is a section of the website containing guides in PDF format that are well presented and easy to understand helping the most novice of users get the most out of using the tools provided.

The vast majority of MailChimp’s services are available for free (there are a couple of exceptions) with a limit of 2000 subscribers. If you need more there are monthly as well as pay as you go packages available. Check it out here.

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Bespoke Website Design

Established in 2010, Nexus Websites are a creative digital agency based in Wigan working with clients all over the UK. With a vast range of experience and a proven track record we have everything you need to take your business to the next level.