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From the Nexus team we wanted to thank you all for your continued business during one of the most challenging years in a century.

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5 Ways to Add Relevancy to Your Emails

In email marketing, with the creation of ‘priority inbox’ and similar, one important issue is relevancy. On the web relevancy relates to what people want to see and find most interesting. For example many of the largest online websites such as YouTube and Google are tracking users browsing habits, allowing them to serve relevant contents to the user. This expands further than just advertisement and can also include things such as video suggestions, displaying status updates from friends about specific ...