Anyone starting up a business these days knows how important it is to have a website. So how do you make yours stand out from the crowd? It’s no good merely having one – it needs to be professional and above all, memorable.

A brand new business may not always have the resources to commission a high-quality website from a professional design team at first, but will produce one in-house instead, at least for the time being. Knowing how to make an impact with your site even though you may only have limited web design knowledge is the key to maximising your initial online presence.

Keep it simple

It can be very tempting to try to come up with your own uniquely-styled design for your website but this often isn’t a good idea as it can be very time-consuming and achieve less-than-desirable results. A confusing, over-cluttered website is as bad as no website at all, as users will just quickly navigate away if they find it frustrating to use, losing you potential customers.

Simplicity is the essential quality for a successful design. A simple design that looks just as good on a tablet as on a 28 inch screen is not only easier to produce, but also more adaptable and memorable. Don’t try and cram too much into the design; you want the viewer’s eye to be drawn to the relevant areas without confusing them with a lot of clutter. Keep to just one or two bold colours and choose an easy-to-read font, and stick to a one or two column layout. If your design is based on a commonly-used style, users will find it familiar and therefore easy to use.

Use a good designer

However, if there is nobody in-house with the ability to design your website, then it may save you time and money in the long run by going to a web design professional straight away, rather than producing a poor website. Instead of you having to keep going back to the drawing board over and over again, a professional design team will usually get it spot on first time. It may seem expensive at the time, but really is a worthwhile investment as it will prove critical to the success of your business.

Look to the future

Lastly, your web designer needs to ensure that the design of your website can cope with the ever-changing nature of the internet by having a site that can be easily read on the latest devices such as tablets and mobile phones (for example, making your site compatible with touch-screen technology). If you factor this in when first creating the website, there will be no need to try and ‘retro-fit’ any updates necessary which could prove difficult.

Making your website design a priority when starting up your new business will ensure that you reap the rewards in the long term. If your website follows these principles, then your business will benefit from having a design that is professional, enduring and above all, memorable.

If you need any help designing your website, please contact our Wigan web design team.

nexusadmin

Bespoke Website Design

Established in 2010, Nexus Websites are a creative digital agency based in Wigan working with clients all over the UK. With a vast range of experience and a proven track record we have everything you need to take your business to the next level.