Websites are the best medium to communicate with users from all around the world. Because of this, there are many elements that go into creation of a great website. One of these is website interactivity – an element which has become more and more important lately.

What is Web Interactivity?

Simply put, it is a way of communicating with the user of your website. An interactive website includes elements which can be actively engaged by the user and therefore provides better user experience.

Examples of these elements include clickable buttons, contact forms, interactive photo galleries, etc. Frankly, there are unending possibilities when it comes to Web Interactivity.

It is however good to find the balance between interactivity and providing useful information, as you do not want the user to be overwhelmed by all the flashy elements without finding what they are looking for. In the end, they are visiting your website with a certain goal in mind, and not to just click around.

For some great examples of web interactivity, check out this site for some ideas for fancy button effects you could use!

Benefits of Interactive Web Design

– It guides visitors and users towards their desired information
– It allows for easy capture of user experience feedback
– It lets the visitors and users personalise their experience through submission of personal choice data
– It helps with customer and client retention – interactive websites are proven to be interesting to visitors and users, and make them keep coming back
– It allows you to broaden your reach through social media and blogs – people like to comment on things!

This list is not exhaustive and there are many more benefits to interactive websites. So many that it’s impossible to list them all.

If you are looking to improve your website and your users’ browsing experience, think about adding some of the interactive elements – It will make a difference!

If you need some help or advice about web interactivity, we can help! Contact us today.

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Bespoke Website Design

Established in 2010, Nexus Websites are a creative digital agency based in Wigan working with clients all over the UK. With a vast range of experience and a proven track record we have everything you need to take your business to the next level.