The 4 Pillars of Great Content

Good content resonates positively with your visitors. It will keep them interested in your website for longer, make them more likely to share it, and motivate them to contact you or make a purchase.
In the modern online world, there is a flood of promotional diarrhoea and meaningless content. Adhering to these four pillars will help you to construct your content in a meaningful way – creating relevant content that promotes credibility and trust amongst visitors.
Answer the Correct Questions
A ...

On: 5 May, 2017 By: Nick Wearing

11 Easy Ways to Improve SEO

What do you think of when you hear SEO? The first and only thing a lot of people will come to is “keywords”. While keywords are undoubtedly important, it’s no longer enough; there are many more factors involved now in determining your search engine ranking. Some examples are how long someone looks at your website, page views, outbound and inbound links as well as broken links and bounce rates.
Using keywords to get people to find your website is only ...

On: 10 Jul, 2016 By: Nick Wearing

Tracking your position on Google

After spending a significant amount of time and resources on implementing search engine optimisation techniques on your website, including selecting the most relevant keywords that you want to be found under and adapting your pages to add these keywords, it is important to find out if your efforts have paid off.
The simplest way of finding your Google rankings is to go onto Google itself and search for your keywords, scanning all of the pages until you find your website. ...

On: 27 Jun, 2013 By: nexusadmin

Penguin 4 Released, With Penguin 2.0 Anti-Spam Technology

Google have recently released the latest update to their anti-spam algorithm ‘Penguin’. With this release, the Penguin technology has been modified into Penguin 2.0 to enhance its spam filtering abilities.
The leader of the web spam team at Google, Matt Cutts, discussed the 2.0 update in the 199th episode of ‘This Week in Google”. He also pointed out the relevancy of a recent YouTube video discussing the subject that can be found here.
Search engine optimisers and Webmasters may see ...

On: 27 May, 2013 By: nexusadmin

8 Benefits of using Google Analytics

Utilising the powerful tool that is Google Analytics will allow you to track many important stats and information about your websites. Knowing how many people are using your site, where they are from, your most popular pages and much more can be extremely beneficial to your business, whether a large company or a small start-up, as it can help you to see how effective and successful your online presence is by displaying a breakdown of all of this traffic information.
On: 17 May, 2013 By: nexusadmin

10 Simple Ways to Present Links

The most common way to present a list of links, for example those seen within a footer on design, is to create them as a list in HTML and then use CSS to lay them out. Sometimes that may not be the most appropriate solution, so here is a list that our Wigan web design team have experimented when trying different styles to create different yet simple variations in how the link list is presented on a page.
Vertical bar
On: 3 Jan, 2013 By: nexusadmin

8 Tips About Creating Search-Friendly Web Content

The one sure way to know that your website content is good is if your visitors then link your site, re-post on Facebook, re-Tweet and otherwise draw attention to what you have written so that others can see it too.
Google regularly changes its search engine formulas in order to provide the searcher with interesting, quality and, above all, relevant content. There are a few simple rules used by our Wigan web design team when creating content, and some are ...

On: 15 Nov, 2012 By: nexusadmin

Top 7 basic tips for Search Engine Optimisation

Search Engine Optimisation is simply the art of getting your website SERP (search engine ranking position) higher in the search engines.
While that may all sound quite simple, the part that everyone does not share is the common knowledge that makes search engine optimisation available for everyone. Below is a compiled list of the top 7 basic things when building your website content that you should ensure you do to make the most of your search engine position.
Selecting ...

On: 20 Sep, 2012 By: nexusadmin

Using Google Analytics

Do you keep track of people visiting your website? If not you should because with Google Analytics you are able to track the number of customers who visit your website, where in the world they visit from, what time of day and what pages they went onto view. You can also find out how they found you in Google, what phrase they searched for you under and how long they spent on each page visited.
Our SEO experts know that ...

On: 22 Aug, 2012 By: nexusadmin

25 Free Links for Link Building

Link Building
Link building can often be underestimated when considering SEO for a website. Here at Nexus Websites, specialists in SEO Wigan, we know that search engines love to see links going into your website that have a high Page Ranking.
How to Build links
A good way of self-link building is to find blogs or directories with a good PR, that has the functionality for you to make comments or add information.
You can then add a link going ...

On: 1 May, 2012 By: nexusadmin

Understanding Search Engine Optimisation

Understanding Search Engine Optimisation
The Search Engines all have their own ranking algorithms, which are sets of rules that determine how to rank websites for search queries. We don’t know these algorithms exactly as they are not released publicly, but we have a good idea of what they generally are through testing and analysis. The aim of a search engine is to provide the searcher with the most relevant website for their query.
SEO Keywords
Choosing the right keywords or ...

On: 18 Dec, 2011 By: nexusadmin
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