How to Keep Out of Gmail’s ‘Promotions’ section

A little while ago Google updated their Gmail platform interface by adding several extra tabs with automatic filtering to help people differentiate different types of email content. These additional tabs are ‘Social’ – containing updates and news from social media sites such as Facebook, Twitter and Pinterest; and the other tab ‘Promotions’ containing what Gmail flags as advertising or marketing content.
While this is good way to have your inbox organised, it becomes a problem when your valuable content is ...

On: 24 Nov, 2017 By: Nick Wearing

The 4 Pillars of Great Content

Good content resonates positively with your visitors. It will keep them interested in your website for longer, make them more likely to share it, and motivate them to contact you or make a purchase.
In the modern online world, there is a flood of promotional diarrhoea and meaningless content. Adhering to these four pillars will help you to construct your content in a meaningful way – creating relevant content that promotes credibility and trust amongst visitors.
Answer the Correct Questions
A ...

On: 5 May, 2017 By: Nick Wearing

11 Easy Ways to Improve SEO

What do you think of when you hear SEO? The first and only thing a lot of people will come to is “keywords”. While keywords are undoubtedly important, it’s no longer enough; there are many more factors involved now in determining your search engine ranking. Some examples are how long someone looks at your website, page views, outbound and inbound links as well as broken links and bounce rates.
Using keywords to get people to find your website is only ...

On: 10 Jul, 2016 By: Nick Wearing

What can I do to improve my online presence?

As this is one of the questions I get asked quite regularly, What can I do to improve my online presence? I would like to shed some light on what can be done to help increase traffic to your website and keep it; whether you’re a fresh start-up with a brand new website, or an older company that would like to push yourself further. I will go over several points that that will help you to keep your website up to ...

On: 29 Jun, 2016 By: Nick Wearing

Why Should I Update My Website?

Unfortunately, there are a lot of websites out there that seemingly run with a ‘build and forget’ strategy – that is when a client’s website is completed and set live, they will leave the website for years without changing any content. 10-15 years ago this would have been the norm, as back then the main purpose of a website was to simply copy content over from a catalogue or brochure. This worked fine back then, but not anymore.
Nowadays, rather ...

On: 4 Mar, 2016 By: Nick Wearing

How To Make the Most of Your Freeindex Profile

Freeindex has very quickly become one of the most popular business directories here in the UK. This is part due to the huge benefits that Freeindex offers that help enhance the online presence for companies today. Almost all business directories have a paid feature that will put listings right at the top of the, but not Freeindex.
Your ranking is based on reviews, not the money you are prepared to spend
This is brilliant! – Businesses who are put most ...

On: 22 Sep, 2015 By: Alex Induchny

6 Simple Marketing Ideas For Your Business

One of the many challenges facing small or start-up businesses is letting people know that you exist. As finding new customers is one of the top concerns for small business owners, thinking about and planning a marketing strategy should be at the top of their minds.
However without in-depth knowledge on how to begin successful marketing techniques – with also the concern that it could be potentially quite costly – many business owners may chose complete inaction. With new marketing ...

On: 21 Mar, 2014 By: nexusadmin

The 4 Basic Rules of Good Customer Service

We’ve all experienced bad customer service at some point – the rude, condescending waiter, the shop girl who’d rather chat to her friend than bother to serve you – but, on the whole, most of us wouldn’t complain there and then. Instead, we vote with our feet and choose a different restaurant or shop to spend our hard-earned cash in. After all, why pay for bad service?
Your web design business is no different to any other when it ...

On: 28 Dec, 2013 By: nexusadmin

15 Tips to Improve Your Ecommerce Website

The primary goal of any ecommerce website is to attract visitors to the website, and then turn those visitors into customers. The best way to achieve this is to have a website that provides a great end user experience.
Here is a list complied by our Web Design Wigan team of tips to consider when designing an ecommerce website.
Research the target market
The target market is the customers that will be buying from the website. Look into their buying ...

On: 28 Oct, 2013 By: nexusadmin

What is the Best Free Email Marketing service to use?

Email marketing is a type of marketing that involves advertising your products or services directly to a large audience of potential customers or existing clients. Email marketing is done by creating and sending out marketing material by email to a collection of email addresses – or mailing lists.
Email marketing, when used correctly, can be a very effective way for any company to help engage and communicate with existing customers, promoting customer loyalty and encouraging repeat business. It also ...

On: 7 Jun, 2013 By: nexusadmin

5 Ways to Add Relevancy to Your Emails

In email marketing, with the creation of ‘priority inbox’ and similar, one important issue is relevancy. On the web relevancy relates to what people want to see and find most interesting. For example many of the largest online websites such as YouTube and Google are tracking users browsing habits, allowing them to serve relevant contents to the user. This expands further than just advertisement and can also include things such as video suggestions, displaying status updates from friends about specific ...

On: 7 May, 2013 By: nexusadmin

7 Things to Include in an Email Signup System

Reacting quickly is an integral part of building up and improving your relationship with your customers by email. A user subscribing to your mailing list is a good sign that they are interested in you, and want to see more about you. Taking advantage of this by creating a suitable signup system can be very beneficial to enhancing a positive relationship.
Creating a good signup system
This process is first initiated by the initial form that is used to subscribe ...

On: 27 Apr, 2013 By: nexusadmin
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