A little while ago Google updated their Gmail platform interface by adding several extra tabs with automatic filtering to help people differentiate different types of email content. These additional tabs are ‘Social’ – containing updates and news from social media sites such as Facebook, Twitter and Pinterest; and the other tab ‘Promotions’ containing what Gmail flags as advertising or marketing content.
While this is good way to have your inbox organised, it becomes a problem when your valuable content is ...
Good content resonates positively with your visitors. It will keep them interested in your website for longer, make them more likely to share it, and motivate them to contact you or make a purchase.
In the modern online world, there is a flood of promotional diarrhoea and meaningless content. Adhering to these four pillars will help you to construct your content in a meaningful way – creating relevant content that promotes credibility and trust amongst visitors.
Answer the Correct Questions
A ...
What do you think of when you hear SEO? The first and only thing a lot of people will come to is “keywords”. While keywords are undoubtedly important, it’s no longer enough; there are many more factors involved now in determining your search engine ranking. Some examples are how long someone looks at your website, page views, outbound and inbound links as well as broken links and bounce rates.
Using keywords to get people to find your website is only ...
As this is one of the questions I get asked quite regularly, What can I do to improve my online presence? I would like to shed some light on what can be done to help increase traffic to your website and keep it; whether you’re a fresh start-up with a brand new website, or an older company that would like to push yourself further. I will go over several points that that will help you to keep your website up to ...
On: 29 Jun, 2016 By: Nick Wearing
Unfortunately, there are a lot of websites out there that seemingly run with a ‘build and forget’ strategy – that is when a client’s website is completed and set live, they will leave the website for years without changing any content. 10-15 years ago this would have been the norm, as back then the main purpose of a website was to simply copy content over from a catalogue or brochure. This worked fine back then, but not anymore.
Nowadays, rather ...
Freeindex has very quickly become one of the most popular business directories here in the UK. This is part due to the huge benefits that Freeindex offers that help enhance the online presence for companies today. Almost all business directories have a paid feature that will put listings right at the top of the, but not Freeindex.
Your ranking is based on reviews, not the money you are prepared to spend
This is brilliant! – Businesses who are put most ...
One of the many challenges facing small or start-up businesses is letting people know that you exist. As finding new customers is one of the top concerns for small business owners, thinking about and planning a marketing strategy should be at the top of their minds.
However without in-depth knowledge on how to begin successful marketing techniques – with also the concern that it could be potentially quite costly – many business owners may chose complete inaction. With new marketing ...
We’ve all experienced bad customer service at some point – the rude, condescending waiter, the shop girl who’d rather chat to her friend than bother to serve you – but, on the whole, most of us wouldn’t complain there and then. Instead, we vote with our feet and choose a different restaurant or shop to spend our hard-earned cash in. After all, why pay for bad service?
Your web design business is no different to any other when it ...
The primary goal of any ecommerce website is to attract visitors to the website, and then turn those visitors into customers. The best way to achieve this is to have a website that provides a great end user experience.
Here is a list complied by our Web Design Wigan team of tips to consider when designing an ecommerce website.
Research the target market
The target market is the customers that will be buying from the website. Look into their buying ...
Email marketing is a type of marketing that involves advertising your products or services directly to a large audience of potential customers or existing clients. Email marketing is done by creating and sending out marketing material by email to a collection of email addresses – or mailing lists.
Email marketing, when used correctly, can be a very effective way for any company to help engage and communicate with existing customers, promoting customer loyalty and encouraging repeat business. It also ...