Some people may say that Twitter is just a waste of time, but it is one of the most useful tools that a social marketer can take advantage of. It allows your followers to engage with you as it permits a quick and easy method of two way communications, as well as providing more information about what you or your business is up to in a more informal manner.

To get the most out of using Twitter though, you need to develop a unique strategy that suits you, based upon some of the most popular tweeters. It can take several months to find out what works for you and what does not, so our websites Wigan team have compiled a list of tips to help you along the way.

Keeping Twitter updated is important

Creating connections using the 140 characters is the whole purpose of Twitter, so the trick is how to utilise those 140 characters to draw users in and engage them to build up those connections. Start by tweeting any relevant news, blogs or content you have created; and interject tweets of your own to show your personality.

Respond to your @ Replies

Using the  ‘@’ feature is the most important part of successfully engaging on Twitter, and this can be taken advantage of to allow direct communication to other users. Be sure to use ‘@’ wherever possible, for example if you’re sharing someone else’s content. This can help to build relationships. Hopefully resulting in you receiving ‘@’s’ from other users.

Tweet to multiple people daily

To increase your Twitter activity and communication, try to initiate conversations with new people. Engaging in this way will help to get more profile views and show more personality, resulting in a higher chance to gain followers.

Reply to your direct messages

Direct messaging is a different way to communicate with users on Twitter. Be sure to check your Twitter inbox for messages regularly and respond to them. This is a much more personal way of communicating to a Tweeter, as it’s private with no other users being able to see the messages. This allows you to engage users in a one-on-one personal level.

Share other Tweets

Twitter can also be used as a medium for sharing. Some tweets can be informative, others promotional. If there are any tweets that you think are relevant to you or your business, assist them by re-tweeting or sending a reply to them, allowing you to get you recognised by the tweeters owner and possibly allowing your followers to see relevant content they could have otherwise not known about.

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Established in 2010, Nexus Websites are a creative digital agency based in Wigan working with clients all over the UK. With a vast range of experience and a proven track record we have everything you need to take your business to the next level.