Unfortunately, there are a lot of websites out there that seemingly run with a ‘build and forget’ strategy – that is when a client’s website is completed and set live, they will leave the website for years without changing any content. 10-15 years ago this would have been the norm, as back then the main purpose of a website was to simply copy content over from a catalogue or brochure. This worked fine back then, but not anymore.
Nowadays, rather ...
