Google have recently released the latest update to their anti-spam algorithm ‘Penguin’. With this release, the Penguin technology has been modified into Penguin 2.0 to enhance its spam filtering abilities.
The leader of the web spam team at Google, Matt Cutts, discussed the 2.0 update in the 199th episode of ‘This Week in Google”. He also pointed out the relevancy of a recent YouTube video discussing the subject that can be found here.
Search engine optimisers and Webmasters may see ...
Utilising the powerful tool that is Google Analytics will allow you to track many important stats and information about your websites. Knowing how many people are using your site, where they are from, your most popular pages and much more can be extremely beneficial to your business, whether a large company or a small start-up, as it can help you to see how effective and successful your online presence is by displaying a breakdown of all of this traffic information.
On: 17 May, 2013 By: nexusadmin
In email marketing, with the creation of ‘priority inbox’ and similar, one important issue is relevancy. On the web relevancy relates to what people want to see and find most interesting. For example many of the largest online websites such as YouTube and Google are tracking users browsing habits, allowing them to serve relevant contents to the user. This expands further than just advertisement and can also include things such as video suggestions, displaying status updates from friends about specific ...
On: 7 May, 2013 By: nexusadmin
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