In today’s world, Social media rapidly goes through information and constantly requires additional content to keep users interested and eager for more. This can prove to be a challenge for social media marketers as a constant stream of new content needs to be created, published and promoted.

With the rise in popularity of mobile devices such as laptops, smart phones and more recently tablets, and with the ever improving mobile networks content can be accessed much quicker by many more people across the world. There is no longer a need to wait for content with rapid download speeds and high quality streaming.

Underlying Content Themes

All content generally fits into at least one of these four categories:

• Entertaining
• Informative
• Inspiring
• Educational

Meeting all of these categories across the content that you create will significantly boost the willingness of users to spread it across social networks such as Twitter, Facebook and Google Plus.

Easily Digestible Multi Media Content

With the increase in popularity of social websites such as Reddit and Pinterest has come a demand for content that is easy to digest, eye catching and engaging enough to share it. Using multi-media formats such as images, videos or podcasts is the best way to create this type of content; not boring walls of text.

The issue that content creators have is with coming up with new and interesting ideas. Without a steady flow of new and different content, users will become more and more disinterested. Here is a list of 15 ideas from the Wigan web design team to help you generate content on today’s web.

Infographics

Infographics have become very popular over the last couple of years. They allow for a large amount of data, statistics and information to be presented in an easy to read and interesting format.

Problem Solving

Creating content that help to solve issues, such as step by step guides, within your market or industry can be of very high value to your readers by supplying them with information that is genuinely useful to them.

How To” Guides

Creating a guide with simple instructions will provide users with useful information that will add value to your blog. Be sure to present the information in a design that is easy to understand and implement.

Lists

As content that is quicker and easier to digest has become more desirable, list such as ‘top 10s’ have become very popular as it splits information into small packages that are concise and straight to the point.

Research

This involves creating a professionally structured article containing facts from various sources. If you are presenting an argument or suggestion, many readers will want to see proof.

Images

Using imagery to compliment stories, concepts or ideas can increase the impact the content has upon readers, making it more likely to be shared across networks such as Facebook.

Reviews

People are often looking for things to make their life easier on the web. Creating honest reviews for applications or tools with download link to the software will be appreciated by readers.

Podcasts

With technology allowing for the easy creation of podcasts, it has become an increasingly popular choice for content creators. As well as creating new content, it allows you to convert your older content into a new format.

Transcripts

As transcription is becoming cheaper and easier, it is a good choice to compliment your podcasts as it allows another way of consuming the information for those that prefer a text format.

Quotes

People love to be inspired by quotes. Putting one up on Facebook or Twitter can accumulate a lot of interest.

Manage Content

Picking a subject and compiling articles and information across the internet by using search engines will allow readers to find a wide array of information on the subject compiled in one place, saving them effort and time.

News

Users want to be updated with relevant news as soon as it happens. Publishing and promoting news as it happens helps your readers to find it easier. You need to be quick though as news content can become irrelevant very quickly. If done correctly you can gain a significant amount of interest.

Facts & Statistics

Supplying the most up to date facts and statistics on a relevant subject are always popular, and can generate a lot of interest in your blog.

Videos

Creating videos is a different way of serving content compared to more standard text formats, and with fast internet speeds streaming can be a good option for generating interest, as users have the option to feel like they’re contributing to the content with live chat feeds.

Slideshare

The online social media version of a PowerPoint presentation is often underutilised as a method of distributing content. It good at displaying large amounts of information from articles into a visual and easily digestible format.

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Bespoke Website Design

Established in 2010, Nexus Websites are a creative digital agency based in Wigan working with clients all over the UK. With a vast range of experience and a proven track record we have everything you need to take your business to the next level.