Social media is a very powerful tool for businesses when used correctly, however there are still many companies out there that do not harness the possible benefits that it can bring. You can explain and try to convince executives and CEOs about the usefulness of social media, however until they use it for themselves it can be tough to understand how effective it can be. It’s easy to be sceptical at first, as one unhappy customer would likely only tell a couple of other people, but using social media they could potentially tell thousands.

It’s important to not allow the unknown to overcome the use of social media, as the benefits can massively outweigh the potential downsides. Huge amounts of traffic can be driven to your company through the use of social media. There aren’t any other forms of media out there that work as effectively without spending anything on other marketing strategies. Our Wigan web design team at Nexus Websites have first hand experience of this!

10 benefits of using social media

• Higher amounts of traffic driven to website.
• Possibility to view feedback and discussion about the business.
• Market research into new services or products.
• More awareness of the business.
• Better perception of brand images.
• Ability to undertake targeted marketing strategies.
• Can understand customer views of a brand.
• Increased insight into target market.
• More potential for new customers
• Receive quick knowledge of possible service or product issues.

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Bespoke Website Design

Established in 2010, Nexus Websites are a creative digital agency based in Wigan working with clients all over the UK. With a vast range of experience and a proven track record we have everything you need to take your business to the next level.