Tracking your position on Google
After spending a significant amount of time and resources on implementing search engine optimisation techniques on your website, including selecting the most relevant keywords that you want to be found under and adapting your pages to add these keywords, it is important to find out if your efforts have paid off.
The simplest way of finding your Google rankings is to go onto Google itself and search for your keywords, scanning all of the pages until you find your website. While this may seem like a good idea, and indeed it will give you the information you want, searching and scanning for one keyword at a time in Google will be very tedious and time consuming. The results may not even be completely accurate as different Google servers can have variations in the results.
At Nexus Websites our Wigan web design team uses a tool called SerpBuddy to track the search engine rankings for all of the websites that are hosted on our servers, included as part of our basic search engine optimisation package.
SerpBuddy is entirely web based providing you with a list of domains and keywords in your browser and displaying how your keywords are performing, with information about your current ranking as well as how the ranking has changed over time and how much traffic the keyword has generated.
You also have the option of viewing graphs over larger periods of time to see how your keywords are performing. This can help you to see any trends, or how effective your search engine optimisation efforts have been. It is also possible to schedule automated reports and notifications about any changes in your keyword rankings, making SerpBuddy a very useful tool to assist with your online presence.
All features of SerpBuddy (minus white label reports and rank notifications) are available in a limited capacity of 10 domains and keywords free of charge, with packages available to increase the amount of keywords and domains you can use up to 1500. Check it out here.
Bespoke Website Design
Established in 2010, Nexus Websites are a creative digital agency based in Wigan working with clients all over the UK. With a vast range of experience and a proven track record we have everything you need to take your business to the next level.