Tips For Simple But Effective Business Cards
With the ever-increasing growth of the internet, one may think that business cards are becoming less and less necessary. After all, any potential client you are visiting can very easily turn on their PC (or phone!) and open your website to read through the plethora of information about your company that exists online.
While they may seem small and insignificant, overshadowed by the power of the world wide web, this really isn”t the case. Handing someone a business card gives them something physical for them to touch and see, acting as a great reminder as to who you are without the need to find you online. As anyone can very easily hop online and search for anything they desire, with potentially hundreds of competitors all trying to get potential clients to go with them. With so much information and choice available online, you”ll need to do everything you can to hold the attention of a prospective customer.
However, you”ll need to take it one step further. Simply having a piece of cardboard with your name and phone number is not good enough. A business card will often be right at the front line of your marketing material – it will be used as a small insight into your entire business and people will judge you and your company based upon it. If the business card looks cheap then it will be associated with your company being cheap and unprofessional.
Your business cards need to stand out amongst the crowd as well as represent your business in the best possible light – a heavy burden for such a small thing! Here are some tips to help you create your business cards:
1. Have an idea in mind
It”s very easy to get suck on the first hurdle. Coming up with an idea for your business card design with no help is really tough. There are plenty of resources out there – from using Google search for ideas to websites that can generate business cards for you; or even collection physical business cards from other companies. You should look through as many as possible for inspiration and collect the ones that you like. From this you”ll have a much easier time deciding what you want your business cards to look like.
2. Include all important information
It”s a good idea to write down all of the important information about your company that you want to appear on your business card. Be careful not to overdo it though – there is very limited space available so only keep the bare essentials.
Here are some ideas of what you may want to include on your business card:
– Full name- Job title- Website address-Company logo- Telephone number- Mobile number- Business location- Opening hours- Tag line- Small list of services of products
3. Utilise the back
There are many business cards that are only one sided with nothing but blank, white cardboard on the back. Not only can this make the business card appear more amateurish and unprofessional, but only 50% of the maximum area for information is being used!
Using both sides of the business card can allow you to spread your information out a bit more, allowing for more design consideration to improve the style of the business card. Or you could add additional vital information that there otherwise wouldn”t be room for.
4. Don”t go cheap on card quality
As previously mentioned your business card is like a little portal into your business – if it feels cheap it can reflect badly on your company. Also it”s important to note that the better quality cards will last much longer. It”s possible that someone will see your card months after giving it to them. It will be no good if it”s faded or crumpled into illegibility.
5. Speak more with less (minimalism)
A business card is as much about the design and style than it is the content on it. Keep the text to an absolute minimum to allow for as much artistic room as possible. People are much more likely to read and remember a stand-out name, number or website. Not so much a wall of tiny text.
6. Use the correct dimensions
This may seem obvious – but it”s a mistake that more people make than you think! Ensure that you design your business card in the correct height, width and proportion and also check that all of the content on your business card fits smoothly. If you have used the wrong dimensions, when you send the business card design to be printed it could either be stretched, squashed or cropped – which could look disastrous when you receive the printed cards!
7. Proof read everything!
Nothing is more heart-wrenching when, after many hours or even days of designing a fantastic business card, spending a lot of money to get thousands of cards printed, gleefully opening the package when they arrive in the post to look at your fantastic new cards in physical form for the first time – and the first thing you see is a spellign error. Proof read your cards. Twice. It takes very little time to do and will save you a lot of distress!
Alex is the creative mind behind all the projects that run through the business. With over 8 years creative experience he is driven and passionate about everything!