Selling Yourself Online: Five Must-Have Digital Assets
With more and more business being conducted online these days, it is vital to any entrepreneur to get themselves noticed in an increasingly crowded marketplace.
Whether you have a bricks-and-mortar business and want to increase your customer base, or you have a service to offer, you are going to want to make sure that what you are providing is accessible to as many people as possible. The increasing number of portable internet-capable devices means that potential customers, clients or employers can access your site at any time of day if they wish to. Ten minutes spent waiting for a bus can now be time to browse the web and buy on impulse!
Get a Website
This may seem obvious, but unless you have a website, even the most simple one, you will be overlooked. This is the first thing people look for when sourcing a product or service. Potential customers want to know a little more these days than just a name and phone number. And if you’re not on Google, you don’t exist!
Open an Online Store
In the current economic climate it’s really not enough just to open the doors of your high-street business and hope that enough customers come in every week to keep the cash flowing. By creating an online store you are reaching so many more people from all corners of the world. Many businesses also have an Ebay store to reach even more potential customers – often they sell limited stock or ends of lines through this market.
Create a Mobile Application
As mentioned before, a growing market for smart mobile technology means that people can surf the net at any time and place. A simple app for your business, which can be easily viewed on a small device, will also add to your potential customer base.
The huge presence of Facebook, Twitter, YouTube, LinkedIn and the like gives you a way to connect with your present and future customers. You could Tweet about a new product or service or post it on your Facebook page; customers can comment on your products and services or recommend you to others. The potential to get yourself known is enormous!
The content of your web page is paramount. Ultimately, this is what will make a potential customer decide to choose you to provide their needs. Make sure you describe your products or services clearly and accurately; that your product photographs are detailed and in full colour; that your contact information is correct. Update your website regularly with any changes such as new products/services/menus/contact information – and don’t forget to remove obsolete information. Choose easy-to-read colour schemes (ever tried to read black on dark blue….?) and have clearly defined chapter or section headings so people can navigate easily around the site. Finally, your domain name should ideally reflect the products or services that you are offering to make it easier for customers to find you.
Our Wigan web design team can offer you professional services and advice on how to reach the most potential from your online presence.
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