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1397068449_clock 10 Minutes

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Introduction

This guide will go through all of the on-page content based SEO modifications, carrying on from the previous guide about using the SEO tool.

We’ll carry on with the new servicing page on our website for a motorcycle dealer located in Peterborough.

As with the previous guide, you will need to have a good basic understanding of what SEO is as well as how to edit various page elements.

Step 1 – Website Title

We need to add our keyword into the page title, thus we will change it from Servicing to Motorcycle Servicing Peterborough.

If the page is on your navigation, you may need to alter the the text on the menu to shorten it down again or it may make your navigation bar too long.

Step 2 – Permalink

We will now change the permalink (URL for the page) to also contain our keyword.

you need to keep everything lowercase as well as using hyphens instead of spaces.

Step 3 – Header One

By default, the main title at the top of the page will be the same as the page name. To allow us to manually edit this, first we will hide the title within the display options by setting Display Title to No.

To replace this title, we will enter a new one at the top of the page content with an appropriate name that also contains our keyword.  In this case we will use Motorcycle Servicing Peterborough | Motorcycle Repairs.

Using the divider line in the title allows you to tag an additional keyword that isn’t always directly relevant. See how we’ve added in a secondary keyword in the title.

Step 4 Header Two

Next we are going to add our keyword into a header two tag. On our page, we have the existing header “What can we do?”. We’ll change this down to a header two, as well as amend  it to read

For our example, we will use Motorcycle Servicing Peterborough | Peterborough Motorcycles.

Step 5 – Body Text

We will now look through the main body text of our page. We will ensure that the keyword is added several times throughout the text, including both the first and last paragraph. It is also recommended to make one instance of the keyword bold, and another keyword link to the same page.

Additionally, we can include our secondary keywords where appropriate within the text.

Look for words that can easily be combined with keywords. See in our bullet point list how we have added Motorcycle in-front of the words Servicing, Repairs and MOT

Step 6 – Images

It is a very good idea to have images on the page as this can also benefit SEO. We are going to edit our existing image to change the Title and Alternative Text (or Alt Text) to our keyword.

This can be done for all images, but if you have over three images on the page then start to use your secondary keywords for the titles and alt text.

Step 7 – Check the SEO Tool

Update the page and check the Page Analysis section of the SEO tool. You should now mainly see green lights with perhaps a couple of yellow.

In our example we have one orange light – this is because the page content is gibberish Latin.

As can be seen from the screenshot, we could also address the yellow lights by adding new content so that there is a minimum of 300 characters, as well as containing a couple of hyperlinks to different pages. This is not mandatory though.

The Page Analysis results will vary page to page. The results you see will likely be different to our example website. If yous do ee any orange or red lights there will be other areas you need to address.

 

Additional Information – Content Quality

Ultimately, your web page needs to be easy to read and understand. Overuse of keywords can make the page appear like spam. This will not only harm you from putting off people reading the web page, but also it can even damage your position in Google. After you have finished your SEO, it is worth going over your page and thoroughly reading through everything and making minor modifications so that the page is clean and readable.

As an example, in our Motorcycle website the phrase “Motorcycle Servicing Peterborough” will very rarely sit comfortably within a sentence and make perfect sense. It would likely be much more appropriate and legible if it reads “Motorcycle Servicing in Peterborough”

It’s possible that this may harm some parts of the page analysis – but that’s okay. So long as your keywords are still appearing in the text, even if it’s broken up by other words, your SEO should still be sufficient.

 

Additional Information – SEO Breakdown

Here is a more concise list of what needs to be done for on-page SEO.

Your keyword should:

  • Appear in the META title.
  • Appear in the META Description.
  • Appear in the page title.
  • Appear in the page permalink (hyperlink / URL).
  • Appear in at least one Header One tag.
  • Appear in at least one Header Two tag.
  • Appear in the first paragraph of text.
  • Appear in the last paragraph of text.
  • Be emboldened once on the page.
  • Be underlined once on the page.
  • Have a density of at least 4% within the text.
  • Be in uploaded image names. an image would be called my-keyword.jpg (you would need to vary your keyword slightly for each image to have a unique name).
  • Appear in the image Title and Alt Text (no more than three images per keyword).

On-page SEO is really only the start. Especially with the most recent Google update as there is an emphasis on high quality, original content as well as sharing that content across social media.

As a final note, keep in mind that SEO is never a set thing. There are no black and white answers as to what makes ‘good’ SEO. Everything within these guides (and the SEO tool) are simply a rough guideline as to how to do some basic SEO work on your pages.

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