Posted by: nexusadmin
If your website is starting to show its age or isn’t quite up to the standard of where you think it should be, it might be time to improve it. One major issue with this is that it can be quite tough to know what to change. You know that you want to improve your website, but where do you start?
Your first thought might be that the best way forward is to have ...
Email marketing is a type of marketing that involves advertising your products or services directly to a large audience of potential customers or existing clients. Email marketing is done by creating and sending out marketing material by email to a collection of email addresses – or mailing lists.
Email marketing, when used correctly, can be a very effective way for any company to help engage and communicate with existing customers, promoting customer ...
Google have recently released the latest update to their anti-spam algorithm ‘Penguin’. With this release, the Penguin technology has been modified into Penguin 2.0 to enhance its spam filtering abilities.
The leader of the web spam team at Google, Matt Cutts, discussed the 2.0 update in the 199th episode of ‘This Week in Google”. He also pointed out the relevancy of a recent YouTube video discussing the subject that can be found ...
Posted by: nexusadmin
Utilising the powerful tool that is Google Analytics will allow you to track many important stats and information about your websites. Knowing how many people are using your site, where they are from, your most popular pages and much more can be extremely beneficial to your business, whether a large company or a small start-up, as it can help you to see how effective and successful your online presence is by displaying a breakdown of ...
Posted by: nexusadmin
In email marketing, with the creation of ‘priority inbox’ and similar, one important issue is relevancy. On the web relevancy relates to what people want to see and find most interesting. For example many of the largest online websites such as YouTube and Google are tracking users browsing habits, allowing them to serve relevant contents to the user. This expands further than just advertisement and can also include things such as video suggestions, ...
Reacting quickly is an integral part of building up and improving your relationship with your customers by email. A user subscribing to your mailing list is a good sign that they are interested in you, and want to see more about you. Taking advantage of this by creating a suitable signup system can be very beneficial to enhancing a positive relationship.
This process is first initiated by the initial ...
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