8 Benefits of using Google Analytics
Utilising the powerful tool that is Google Analytics will allow you to track many important stats and information about your websites. Knowing how many people are using your site, where they are from, your most popular pages and much more can be extremely beneficial to your business, whether a large company or a small start-up, as it can help you to see how effective and successful your online presence is by displaying a breakdown of all of this traffic information.
Benefits of using Google Analytics
It’s completely free
Google Analytics is a completely free tool to use and is all online with no purchases of subscriptions necessary. You can use all of the wide range of tracking statistics and analysis at no cost. To sign up to Google Analytics you’ll need a Gmail account that is also free to create if you do not have one.
Analyse sources of traffic
Google Analytics can show you how users are being driven to your website, for example how many people have found your website through a link from another website, via paid advertisements, from search engines or from a direct link. This will allow you to see proportionally how successful various methods of traffic sources are, such as if your advertisements are performing well by increasing traffic.
Breakdown of keywords
Google Analytics can be used to see what keywords you are being found under in search engines. This will show you which keywords are performing well, allowing you to modify your website to assist with search engine optimisation to try and boost the traffic generated from certain keywords.
Information about visitors
Google Analytics provides an excellent breakdown of information about visitors coming to your website. You can see the most popular countries and towns that are accessing your website, helping you to determine if any localised marketing campaigns or keyword targeting is providing desired results. It can also help you to tailor your content or advertising to any areas that are generating a significant portion of traffic.
Specific page popularity
Google Analytics can provide data about which of your pages are the most popular, allowing you to see which areas of your website are being considered more relevant and higher value content. Using this information you can improve these pages to attempt to generate more sales as well as being able to see the type of content that is sought after by your visitors that can help you to shape future content.
Website bounce rates
This is the amount of users that only view one page of your website before leaving or ‘bouncing’ away again. If your bounce rate is rather high it is likely that your website is not what the user was looking for or perhaps they stumbled across your website by accident. It may also be worth checking to see if any of your targeted optimisations such as keywords as they may be slightly misleading, or the quality of your traffic sources.
The bounce rate is associated with the relevance and quality of content on your website, showing visitor satisfaction across your website. This can also help you to see which pages are encouraging users to stay on your website, with the possibility to highlight those with a high bounce rate that need to be improved – especially if they are landing pages.
Google Analytics can display how traffic is flowing in a visual flow chart. This shows you where the majority of visitor traffic is entering the website and from there showing the amount of people that visit subsequent links as well as bounce rates as they navigate across your website.
For example if 100 users first start on your home page, you would easily be able to see that 10 of them left your website at that point (your bounce rate), 65 navigated to the “products” page while 25 next visited your “about us” page. You can then see of those 65 on the “products” page how many left the website at that point, and how many went on to view specific other pages and so on.
There is a lot of useful information to be drawn from this. For example you can see what your most popular landing pages are as well as showing the bounce rates for each page, allowing you to focus on improving those pages to increase visitor retention and generate leads. This also tells you the priority of pages that users are looking at when navigation your site, this can allow you to modify your pages to allow easier navigation across the desired areas while removing or modifying pages that are rarely being visited, or with very high drop offs, to be more desirable.
Review historical data
Google Analytics can display how traffic has changed across large periods of time. This can be very useful to see if there are any tends across certain time frames. For example, which of your marketing campaigns have been most successful helping you to shape your future advertising, or if certain pages, services or products are gathering a larger amount of interest at specific points of the month or year.
These are only some of the things that Google Analytics allows you to do. There are many other tools that it provides such as email reports, sub-domain management, outbound links, mobile statistics, social reporting and revenue tracking, making it one of the most powerful marketing and statistics tools available for increasing the effectiveness of your online presence – especially as its free.
At Nexus Websites, our Wigan web design team includes full Google Analytics support for all of the websites that we design and manage included for free as part of our website solutions. Feel free to contact us for more information.
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Established in 2010, Nexus Websites are a creative digital agency based in Wigan working with clients all over the UK. With a vast range of experience and a proven track record we have everything you need to take your business to the next level.