6 Ways to Use the Facebook Timeline to Help Market Your Business
The recently introduced Facebook timeline can allow businesses to better engage with potential customers and market their products or brands more easily out to a large audience. Here are six important tips from our Wigan web design team to help you get the most out of your Timeline page.
Add important milestones that users will be interested in
Posting interesting pieces of information on your wall will show users behind the scenes of your business, and allow them to see how your company has evolved over time. This can help your brand by allowing customers to bond with it, increasing loyalty to your business over other firms that customers know very little about.
Customers can really like to see various bits of facts and figures from within your business, such as how long you’ve been trading for, sales records, or how a line of products have changed or been adapted over time.
Integrate your cover photo and profile photo
A great opportunity to help market your business is by creating a profile photo that compliments your cover photo to create an outstanding look. This can give your page an entirely new image and can assist with branding a product.
Use more images
Image sharing is becoming increasing popular on the internet, and a wide variety of images on your company’s page can help to attract customers. Don’t just use basic photos of a product – show photos of the workplace and employees, as well as encouraging users to tag your product in their own images; this will bring your product to life and show more of the story surrounding it rather than just basic pictures of a product.
Use of apps to assist branding
When an app is used to promote something related to your company such as giveaways, contests or photos, it will be shown at the top of your page.
Using an app will help to promote your products or brands, as they will add another level of interaction to help engage customers with your business and generate more interest on Facebook towards your brand.
Add contact information to the page
By adding your contact details into the ‘About Us’ section, you can help users to find more about your company, or to directly contact you. This will increase the return in investment you get from using social media by allowing traffic to be forwarded to your website and business to help create more leads, by simply making it easier for potential customers or clients to contact you.
Directly talk to customers
Facebook is a good way to directly receive customer opinions and feedback, and it’s important to keep two-way communications open between you and your customers as this helps to portray that each individual customer is important to you. If any complaints arise, it is possible to contact them directly to try and resolve any issues they may have.
Bespoke Website Design
Established in 2010, Nexus Websites are a creative digital agency based in Wigan working with clients all over the UK. With a vast range of experience and a proven track record we have everything you need to take your business to the next level.