5 Ways to Add Relevancy to Your Emails
In email marketing, with the creation of ‘priority inbox’ and similar, one important issue is relevancy. On the web relevancy relates to what people want to see and find most interesting. For example many of the largest online websites such as YouTube and Google are tracking users browsing habits, allowing them to serve relevant contents to the user. This expands further than just advertisement and can also include things such as video suggestions, displaying status updates from friends about specific ‘relevant’ topics and organic search engine results. All of the information for this is gathered from everything you do online including looking at trends for what types of links you click on, or look at pages with certain keywords.
Relevance in email marketing
It is important to make your emails more noticeable to the customer, and this can’t be done by just sending out more emails. A recipient will open the emails with the greatest interest to them while ignoring others. Looking at opening rates, shares and clicks are all valuable things to look at because all the elements of more ‘relevant web’ are part of the process of communication with your potential or existing customers. It’s not just about sales.
Increasing the relevance of your emails
Here is a list of five tips from Wigan web design that you should consider to increase the likelihood of your emails being noticed.
When a new reader signs up to receive your emails, ensure that you send them an initial welcoming email. This can significantly help you to be perceived as more relevant.
Understand your customer’s needs.
Quickly following up on the welcoming email, start to find out more about the recipient to better target emails and campaigns to ensure they are as relevant as possible.
An important factor of email relevance is how long the email has been sitting in the recipient inbox. Consider who you are sending too and at what time will they be most likely to open the email.
In the email subject try to include words and phrases that people are using to find your website.
If your email is being shared by the subscriber it is a sign of approval. Make sure there is a share button in a prominent position.
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