5 Tips to Increase Return on Investment from Email Marketing
Here are some tips compiled by our Wigan web design team that you may find useful whether you’re just starting out in email marketing, or already experienced with marketing techniques. Considering and implementing these tips will help you boost the successfulness, relevance and engagement of your marketing campaigns.
Use a telephone
Over the past few years, the online presence of mobile devices has been significantly increasing, with more people than ever checking their emails on their smartphones. Make it so that the recipients have the option of contacting you directly by the device that they’re looking at the content on. Ensure that you add your international telephone number (starting with 0044 in the UK) allowing them to contact you in just one click.
Types of content
Your marketing emails need to have an appropriate amount of text and images. Certain spam filters may automatically flag any emails that are too image heavy. It is advisable to keep images to a minimum with as much text as possible to avoid getting caught by spam filters. Too much text content however and you will make your emails less desirable. It is worth creating separate marketing emails to send out at the same time to see what text to image ratio receives the most open rates for you.
Research spam filters
Learning how the spam filters operate for the most commonly used email providers such as Gmail and Outlook (Hotmail) is very important as it allows you to create your content around what will be automatically filtered to increase the likelihood of your email being seen.
Promote “call to action”
While it’s great to have your emails read, the marketing process doesn’t stop there. Encourage users to take the next step by making your email as interactive as possible. Provide links to your website including linking every image, as well as clear social media buttons that will allow readers to share the content with others.
Review the results
The emailing software you use should allow you to keep track of various statistics, showing you who is clicking on you link, the type of emails that are opened the most and which types of links as well as where they link to are most commonly used. Be sure to use this information to better craft and target your future campaigns to increase the successfulness of them.
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