There are many skilled designers out there that struggle to create good logos. Creating a logo can become a lengthy process that may not even include all that much design work, and to create a successful logo can require quite a broad range of skills. Our Wigan web design team has listed several points to show the various aspects that should be looked at when creating a logo.
Creating a good logo
A logo does not need to be complex – some of the best logos out there look really simple in design. It needs to be easily memorable after a quick glance, be resistant to looking dated over time, and be able to stand out in a variety of settings. There are three key aspects that encompass what makes a good logo. It needs to be relevant, versatile and iconic. Some of the skills needed to excel at meeting these characteristics are listed below.
Research into the industry
One of the most important parts to designing a logo for a client is understanding the industry that their business falls within. Being able to find information about how they market themselves, as well as their competition can assist with creating a relevant logo.
It’s also important to not rely on the information that the business has given you, as many companies do not understand what can be required for designing, or even know how to prepare a proper brief will all information you will need, so it is good to be able to know what questions to ask to help focus the design into an appropriate solution.
After all relevant information has been gathered, the next step is to analyse the data. There are many tools that can be used for this purpose such as colour wheels, brainstorming or mind maps to help find what concepts are worth pursuing. This will allow the designer to help see the overall view of the company and what they need, thus enabling a link between a logo that not only looks good, but has a deep connection to the company’s identity.
Planning in advance
With a solution decided upon, it is now up to the designer to create the logo; however it is vital to look ahead to the application of the logo. The logo may vary depending on its focus, whether it’s used on a poster, business card, website, brochure, an avatar, pen. The best solution to this is all of them. The logo should look good no matter how big or small, or whatever the location or purpose of it is. If it does not it may be an idea to go back to looking at the concepts.
The problem lies here with the client, as they may not plan in advance with designs that may look out of place or context in the future, thus being able to understand the need for a logo to be versatile is vital for the logo designer.
Being able to communicate effective is important for any designer, but this is especially important when working with a client to create a logo. Often small businesses will not understand the importance of creating a fitting logo.
It’s up to the designer to educate and inform them about design and how vital it is, as a good (or bad!) logo will affect their business. It may require a lot of patience and time, but it will be worth it in the long run for the success of both you and your client.
With a larger amount of people entering the designing industry, it is increasingly prominent to find a specific aspect of design to specialise in. If you wish to look at logo design, improving your skill with these non-logo aspects will point you in the right direction.
Bespoke Website Design
Established in 2010, Nexus Websites are a creative digital agency based in Wigan working with clients all over the UK. With a vast range of experience and a proven track record we have everything you need to take your business to the next level.