4 Tips to Consider When Designing a Logo
A good logo is one of the most important aspects for any brand, as it is used in conjunction with the company or brand’s website and marketing, as well as giving an overall impression to the public about your company. Some of the best logos look very simple, but it can be much harder than it seems to create one that looks great and suits the brand.
What makes a good logo?
Here are some points from web design Wigan to consider that cover the design and flexibility of any existing logo. An excellent logo should aim to meet the majority of these criteria:
- A logo should work correctly in a horizontal and vertical form.
- A logo should use no more than one or two basic shapes.
- A logo should use fonts that are unique, ideally with less than 3 separate fonts.
- A logo should not contain any photos or complicated designs.
- A logo should look good in black and white.
- A logo should be able to display well on black and white backgrounds.
- The shapes within a logo should use basic colours and imagery.
- It should be possible for someone to quickly sketch out the logo in a couple of seconds.
- A logo should use less than three individual colours.
Even if a logo meets all of these points, there are still ways in which the logo can be improved. This can be done by understanding what exactly a brand is, what a logo needs to achieve to enhance it, and how it is separate from the identity of an organisation or company.
How does a logo compliment a brand?
A brand is the overall impression that is given to the average person upon interaction with a company. This includes anything that they see of a business, from any contact with a member of staff, to how the front reception looks, how well maintained the toilets are, and even the telephone music heard when on hold.
A logo needs to accompany as many of these interactions, and be on anything the company owns including websites, adverts, vehicles and business cards.
A logo helps a brand to be recognised. It gives an initial impression of a brand, and allows people to become familiar with it. As soon as someone sees a logo on a piece of marketing material, they instantly know the brand behind it. Combined with a company or brand name, it creates the overall unique brand.
4 Logo Design Tips
Ask the right questions
Think about who you are, who your clients are, and what they expect from you. Research is key. Asking the correct internal questions is important too – ask them if it should appear stylish or technical. Only when you have clearly outlined your brand, can you make your logo represent it effectively.
Keep it simple
Stick to one font, two at the most. Limit the colours to one or two and go for solid colour rather than graduated shading. Lots of colours, shapes, lines and fonts will just appear unprofessional and amateurish. The very simple and basic logo designs by some of the largest global brands are the most effective and easy to identify.
Aim as high as you can
Your logo should over-emphasize who you are and be stronger than your competitors’ ones. Believe in your brand and let your logo reflect this.
Not everyone will like it
Listen to everyone who has a say in your logo design and consider what the majority agree upon, while addressing the points of those who disagree. Whenever you change your logo, it’s inevitable that not all will be happy with it, so try running an internal PR campaign to explain exactly why you decided on the one you chose.
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