The internet has evolved exponentially; making your website stand out from the thousands of similar ones out there has become increasingly difficult. Potential customers can now access the web in a few moments of spare time from any location, thanks to the advent of portable devices such as smartphones and tablets, and want a site that is quick to access and easy to read.
There are a few simple rules that apply when creating a web site.
Here are some Wigan Web Design top tips:
Simplicity of design
The best web pages are quick to read because the layout is simple and uncluttered. Don’t be afraid to leave some blank spaces; the design should be such that the eye is naturally drawn to the images or blocks of text. Keep to a small, consistent range of typefaces and font sizes and keep sentences and blocks of text fairly short for ease of reading. Don’t create huge walls of text or your readers will lose interest very quickly! Keep in mind that not everyone has superfast broadband or the very latest pc so ensure your coding is the simplest it can be without compromising the elements you need. Avoid using resource-intensive components such as large image formats and Flash/Java applications, for example.
Ease of navigation
Many visitors will be put off by a site that is difficult or slow to navigate around. A site map or clearly differentiated sub-sections help to create an easy-to-follow navigation route while a uniform style of button and intelligent use of colour, position and size will focus the eye. Try and avoid large drop-down menus if possible. Think about what features a user will want to see on your site and make sure these are easy to access from your homepage – for example, “Book Tickets”, “Sale Items”, “Begin Shopping”, “Contact Us”, “Services/Products” or “About Us”.
Ensure that each page follows the same design, from typefaces and headings to image styles and colours. If each page changes radically your site visitors will feel disorientated. It is also good practice to include a link back to your homepage on every other page of your website, and possibly a link to the homepage on your website banner.
Keeping your target market in mind when designing your site is paramount. Try and use simple terms if possible, but if you need to use technical terms, then think about including a glossary. Consider keywords if you intend to make use of search engine optimisation and incorporate these into your text. Do not merely bombard your audience with all of the information you have at once.
Bespoke Website Design
Established in 2010, Nexus Websites are a creative digital agency based in Wigan working with clients all over the UK. With a vast range of experience and a proven track record we have everything you need to take your business to the next level.